Gather all necessary ingredients, making sure your whipped topping is fully thawed.

In a medium mixing bowl, combine sweetened condensed milk with Kool Aid powder, and mix until smooth.

Add optional strawberry syrup or jelly to the mixture and stir until fully incorporated.

Fold in the whipped topping gently until fully blended and fluffy.

Spoon the filling into the graham cracker crust and smooth the top.

Place the pie in the refrigerator to chill for at least 3-4 hours or overnight.

Once chilled, slice the pie into wedges and serve it cold, optionally garnished.